Coca Cola promoted its new global slogan “Taste the feeling” in Madlenianum on 21.01.2016.
The greatest innovation during the promotion were moments of introducing the auditorium to the authentic fragrance of Coca Cola by using specially designed scent machines that can fragrance even the biggest premises.
The guests enthusiastically greeted this novelty which was applied for the first time in the region during a campaign.
It is well known that the sense of smell is 100 times stronger than the other senses, and just for this reason many big companies around the world promote their products by using fragrances that permanently remain in memory.
